As you can see, SEO works and we know how to get the results (keep reading to find out how YOU benefit from this -- it's not what you think). Now before we go any further, let's quickly look at the power of SEO

• SEO is targeted - you select the keywords that best describe your product or service and optimize your site so that people searching for exactly what you have to offer, find you!
• SEO doesn't work like an ad or email campaign - it doesn't get you exposure for limited time periods. Once the optimization is done, visitors find you in the engines and come to your site around the clock - whether you are awake, asleep, at work or even on vacation.
• Most importantly: 84.8 % of Internet users find websites by using search engines.

Is your site coming in the top of the results when someone searches for your product/service?

I understand, professional SEO is expensive. Our service costs anywhere from $4000 - $8000. SEO specialists work hard, it's all about them putting in the time and using their expertise, so in order to get a quality service, you have to be willing to pay for it.

For a minute just consider this: What if I could show you a simple, inexpensive way to optimize your site and get the rankings you are looking for? Would you be interested? Great! Continue reading for all of the details.

We've had countless people beg us for a solution they can afford. And we are excited to announce, we now have one!

But first, let's look at all your options when it comes to SEO. When you consider the SEO offerings out there, you'll find Professional SEO services - which are out of the price range of many smaller companies and companies that are just starting out.

Then there is one-on-one consulting - typically this involves the travel expenses for the consultant plus a hefty hourly fee.

You can always attend a conference or "boot camp", but that involves travel expenses, plus time away from work and your family and friends - not to mention the cost of the training covers more than just the speakers time - it has to cover the overhead of putting that conference together.

Then there are SEO ebooks - which are usually much better than books, since by the time a book goes to print, it's often out dated. Ebooks are a great tool, I actually wrote a very comprehensive one myself. For people that learn by reading - this is definitely a cost effective way to get your hands on great information.

The problem is, when you look at those options, there isn't a single cost effective way to get training that involves human interaction and also ties in various ways of learning - verbal explanations, as well as demonstrations and written material.

That is until now! With the launch of SEO School you will get an ebook, a live teacher - explaining things to you, Blueprints (and cheat sheets!), video demonstration, as well as homework assignments - all from the comfort of your home or office.

It seems like a no brainer - SEO School is the solution that solves all of your problems. I wonder how long it'll take you to click the Register Now button and get started!

Now, just to be sure we've covered it all, let's do a quick recap of the situation.

You need traffic to increase your sales.

• SEO delivers targeted traffic that is searching for exactly what you have to offer. 84.8% of people use search engines to find what they are looking for.

You've heard it all before - you want to know who we are and what credibility we have.

• We've addressed this one by showing the results we've achieved over the last 6 years. To review further results, click here.

You're on a budget and are looking for a cost effective solution that will deliver specific and measurable results.

• Professional SEO costs anywhere from $3000 - $12000.00 per year. Seminars will range anywhere from a few hundred to a few thousand plus time and travel expenses. Would you believe it if I told you that you can learn all that you need to know to handle your SEO for under $1200.00? It's true.

Now, let's delve a little deeper into SEO School and what you can expect to learn:

Lesson One: SEO 101

• Director of Marketing and Director of SEO for EcomBuffet are your instructors.
• 1 hour call with 15 minute Q&A afterwards
• Includes comprehensive SEO Basics PDF, used for quick reference.
• Topics covered are: The history of SEO, the tools you will need, Skills and knowledge you need, an overview of SEO Basics
• Invaluable HTML Cheat Sheet and mini lesson included
• Talk the talk: "Lingo" (glossary of terms) will be covered.

1. Have an understanding of how SEO works
2. Have information on "The Big 3" - Google, Yahoo and MSN - including what they look for and their guidelines.
3. Have an understanding of basic HTML elements
4. Have completed the first step towards SEO success.

Lesson Two: Keyword Selection

• 1 hour call
• Includes PDF report Keyword Selection: The Most Important and Most Misunderstood SEO Concept.
• Bonus: Keyword Selection Blueprint
• Video instruction provided
• Homework assignment

1. Understand the essential keyword selection criteria. You will have the knowledge needed to select the keywords with the most benefit to you.
2. Know your way around WordTracker, one of the industries top Keyword Tools
3. Have at least your first 10 keywords to start your campaign.

Lesson Three: SEO Friendliness

• 3 student's sites will be used as samples (BONUS: When registering for SEO School request that your site be used as a case study - the 3 participants will have their SEO Friendliness issues identified and likely corrected by EcomBuffet - this is a special bonus for the 3 selected)
• Webinar will allow you to see step by step as we cover this issue.
• Q&A period
• One lucky person will win a page of keyword rich text for their site (to be written and used as a sample for the next lesson).

1. Be able to understand, identify and fix the Top 10 "search engine blocking" problems most websites have - these 10 issues could be holding your site back without you even knowing it.

Lesson Four: Copywriting

• Cheat sheet - with tips, shortcuts and samples.
• One student will have a page professionally written and that will be used as a sample.
• A student will be selected at random on the call, and one page of their site will be edited and tweaked to show how to alter existing content for keyword density.
• Webinar format will allow students to watch live, and listen to lesson.

1. Have a firm grasp on the meaning of keyword density and the requirements the engines look for.
2. Have witnessed a copywriter go through the process of writing keyword rich text from scratch and the editing of existing copy for correct density.
3. Be able to write your own keyword rich text. (Note: your text will improve as you practice. Also, please note that your text does not need to be very long, so you won't have to spend countless days writing copy)
4. Learn how to implement powerful calls to action, to guide your prospect into taking the action you want. You'll learn some basic marketing copywriting skills.

Lesson Five: On-page optimization

• 3 student's sites will be used as samples. (BONUS: When registering for SEO School request that your site be used as a case study - the 3 participants will have their optimization needs assessed, and will each have one page professionally optimized by EcomBuffet - this is a special bonus for the 3 selected)
• Step by Step Blueprint
• You will learn about the following elements of on-page optimization: text links, naming of pages, and links, proper meta tags based on page content, development of a sitemaps Google site maps, use of alt tags, H tags, as well as the use of bolding, underlining and italicizing.

1. Understand what on-page optimization is, and why it matters.
2. Understand and identify "over optimizations" and therefore avoid the damage that could be done.
3. Learn what techniques you should avoid at all costs to ensure long term success with the engines.
4. Be ready to optimize your own web pages to attract the spiders to your site and ultimately get the rankings you want.

Lesson Six: Links

• The truth about links - what works, what doesn't and how to create an action plan.
• Tools you need.
• How to identify link sources
• BONUS: Cheat sheet will be included
• 1 hour call, with 15 minutes of Q&A

1. Understand the power of proper linking strategies - that will result in traffic and improved rankings.
2. Have a link plan in place.
3. Understand which tools you need, and which ones you can do without.
4. Realize you can implement a successful link campaign, without having to become a full time linking expert.

Lesson Seven: Blogs, RSS Feed, Press Release and Article Syndication

• Introduction to these add-on components that will jumpstart your SEO campaign.
• Step by step instructions
• Blueprint for Blogs, Press Releases and Article Syndication
• Resources and tool list will be provided.

1. See how these add-on components will put you light years ahead of your competitors.
2. Have the knowledge and instructions to immediately implement these campaigns.
3. Understand the Dos and Don'ts of these techniques - which will save you time and expedite your results.

Lesson Eight: Marketing and Conversion

• We will discuss the co-existence of SEO and marketing and how to get the two working together without conflict.
• Introduction to Analytics (web stats) - What stats to look at, what they mean and why you need them.
• Marketing Blueprint provided.
• Resource and tool recommendations.
• One student's website will be used as a case study.

1. Examine your site and pinpoint problem areas - which you will quickly fix.
2. Understand how to test & tweak to continually improve your response rates.
3. Understand that SEO components do not ruin response rates (as some people mistakenly believe) and learn how to make your site excel in both SEO and marketing.

Lesson Nine: Content Addition and Future Plans

• Planning for the future of your site and on-going success
• Plans for industry shake-ups.

1. Be prepared for the future of SEO
2. Have an action plan, with clear steps for the on-going needs of your site - which will result in ever more rankings and increased traffic as time passes.

Lesson Ten: Resources & Case study

• Overview of Resources and Tools
• One final case study - that will include all of the elements you have learnt so far.
• Q&A

1. Be ready to fully and professionally optimize your own website - resulting in increased rankings and traffic.
2. Be thrilled that you graduated from SEO School and excited about the potential for your site.
3. Have a lot of your optimization already in place, if you followed along and completed assignments.

Remember, it's not just about the technical steps, it is also understanding the industry, understanding the engines and the reasons why we do what we do. SEO is more an art than a science. However, it is an art that can be taught and also made simple - once you have the knowledge you need.

SEO School is the solution to your traffic needs. You can finally drive hordes of targeted traffic to your site.

Imagine no longer reading every article and newsletter you can get your hands on, trying to glean just a few pieces of information that you hope will transform your site into a traffic magnet.

Imagine, after 10 SEO lessons you will not only know how to optimize your site - if you did your homework lessons, you will be well on the way to having a perfectly optimized website. It's only a matter of time before your site starts appearing across the first page of the engines and traffic bombards your site.

As you register for SEO School and prepare for the influx of traffic, imagine your competitors staring in shock at their traffic stats and wondering where all their traffic went!

If you are thinking, "I've decided not to invest in SEO, I'm going to save my money"

What you are really saying to yourself is "I'm OK with not succeeding, I'm OK leaving my potential customers and countless dollars out there for my competitors to take."

Read that again, let it sink in.

I am not exaggerating - without finding a way to optimize your website and tap into the growing number of Internet shoppers you are losing traffic and ultimately money every hour that goes by.

Ask yourself this - do you know of any website that is successful and NOT doing SEO??

The answer is NO. Websites may be participating in multiple marketing campaigns - but SEO is always on the top of the list for successful sites.

You simply can't afford to ignore SEO any longer. Now that there is a cost effective solution that puts you in the drivers seat and arms you with the knowledge and tools to go out there and take over the search engine results pages, you have no excuse.

It's your turn to dominate the engines. Stop wishing you could participate and get in the game.

In addition to the 10 lessons, packed full of tips, technique and step-by-step instructions that make SEO simple - I've also included (for a limited time) these FREE bonuses.

• A 15 minute personal consultation with the Director of SEO - a $75.00 value.
• 2 FREE months of our Analytics service - a $300.00 value

Register Now, before your competitors do and take even more of your traffic away.

To Your Online Success,

Jennifer Horowitz
Director of Marketing
www.EcomBuffet.com
(562) 592-5347
jennifer@ecombuffet.com

P.S. Do you still have questions? Are not blown away by the opportunity to learn so much and take your site's traffic into your own hands? Click here to let me know what's stopping you. I believe so strongly in the power of SEO School and the impact it'll have on your business, I want to hear from you if you aren't 100% convinced. I'll answer all of your questions, and prove to you that you simply can't ignore SEO a minute longer!

P.S.S. For more samples of the amazing results our techniques have achieved for our clients, keep reading.

Documented Results:

Click Here to Register for SEO School Now